Marketing &
Brand Clarity ChatGPT Plugin

Messaging with StoryBrand

Clarify your offer, sharpen your message, and create a practical website brief through a guided StoryBrand workflow.

Built for freelancers and small business owners, this free ChatGPT plugin helps you explain what you offer, who it is for, and why it matters.

Find your starting point

Free ChatGPT plugin. Public listing coming soon.
Visit the ChatGPT Plugin Store

Five skills for clearer brand messaging.

The workflow keeps your confirmed decisions separate from assumptions, evidence and draft wording.

mbc-startStart or resume: Start with a new idea, bring existing material, or resume from a working summary.
mbc-offerClarify your offer: Clarify the customer problem, your offer and its scope.
mbc-storyBuild your BrandScript: Work through the seven StoryBrand elements, one decision at a time.
mbc-messageMake your message usable: Create an offer statement, core message, primary call to action and practical website brief.
mbc-checkCheck for clarity: Check unclear language, contradictions and unsupported promises.

Start with one task.

Once the plugin is enabled in your host, ask:

Help me explain my offer clearly.

Or select mbc-start, mbc-offer, mbc-story, mbc-message or mbc-check in your host’s skill selector. Available selection and file tools depend on your host.

Questions about the ChatGPT plugin.

Understand what the workflow helps you create, how to continue your work, and where to find it.

Can I use existing marketing material?

Yes. Start from scratch or bring an existing offer, BrandScript, website copy or working summary. The workflow checks what is already clear and helps you work on the missing pieces. Provide the material or use a source the assistant can access; installation does not unlock earlier chats or files.

Does the plugin build my website?

It helps you create a practical website brief from your offer and StoryBrand message. You can use that brief to guide website copy, design and development. The plugin itself does not build or publish a website.

How can I get Marketing & Brand Clarity?

The plugin’s public listing is coming soon. You can visit the ChatGPT Plugin Store; this is the general directory, not a direct installation link for this plugin.

Is this an official StoryBrand plugin?

No. Marketing & Brand Clarity is an independent workflow by Thomas Rümmele. It uses the seven StoryBrand elements to guide your messaging; no StoryBrand affiliation or certification is claimed.

How can I save and resume my work?

Ask the assistant to save your confirmed decisions and working summary to a source it can access, using tools you authorize. There is no built-in cloud storage or automatic synchronization. To resume, provide that source or summary. See the plugin privacy notice for information about data handling.

Support, from Thomas.

For help with Marketing & Brand Clarity, contact plugins@thomasruemmele.com.

Describe what you wanted to do and what happened. Share only the information needed to explain the issue.

Published by Thomas Rümmele. The plugin is free and contains no purchasing, payment processing or account-registration flow. It is an independent workflow; no StoryBrand affiliation or certification is claimed.

Your information.

The plugin contains workflow instructions and templates. It has no publisher-operated server and does not automatically send your conversation or source material to Thomas Rümmele.

ChatGPT processes your conversation under its own policies. Sources and file tools you choose to use follow their providers’ rules and your permissions. Installation does not grant access to earlier chats or files.

There is no built-in cloud storage or automatic project synchronization. Use a source the assistant can access, or provide a working summary to continue.

Read the plugin privacy notice